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"We like to think our 'Standard of Cute' is pretty sky-high here!   We aim to do more than design clothes that get your baby noticed in a crowded grocery store. We want to design clothes that will make your life easier, too:  Leggings that fit easily over cloth diapers, shirts minus the scratchy tag that babies hate, super cozy hooded bath towels, and bodysuits with easy on/off snaps."